Every other day, the educated Indian youth thinks about his/her future prospects. They think about what career should they take and whether that career will be the right one for them. Earlier, the choices were few and stereotypical. Irrespective of the type of education, one always wanted to be a doctor, scientist, engineer or an entrepreneur.
Nowadays, with the advent on the Internet, the choice of careers has widened to include many diverse and interesting fields. These new fields are novel in themselves since some of them have taken the old career paths and have given them a new shape. Among the noteworthy examples, let us take the example of digital marketing.
Now before we take a look at digital marketing it is important to understand an extremely important fact: Marketing and Sales do not mirror one another. Simply put, they are not the same thing. A good understanding and realisation of this fact is important since the misconception of Marketing and Sales being brothers-in-arms is a prevalent one.
Marketing entails the procedure that should be followed for bringing forth to customers, the value of either a product or a service. The sole objective for this activity is to sell the product or service to the customer.
Sales is simply the activity of selling a product or a service. It is the incorporation of the sole objective of marketing.
Let’s now come to digital marketing, and start by understanding the underlying concept of digital marketing. Briefly we need to understand the following points:
- What is digital marketing?
- Why a career in digital marketing a good choice?
- How much learning can one acquire by pursuing a career in digital marketing?
- What’s the best way to learn digital marketing?
What is digital marketing?
Digital marketing is marketing undertaken using digital media. In other words, digital marketing markets a product through websites, e-mail, apps, and social networks which can be viewed by potential customers through their PCs, smartphones, tablets, phablets, and gaming consoles.
Why a career in digital marketing a good choice?
In the last ten years, the IT industry has dominated the employment scenario by churning out the maximum number of jobs. Among these jobs, the avenue of digital marketing has brought forth opportunities in terms of jobs under a wide variety of categories. Some examples of these categories have been given below.
- Affiliate marketing
- Content marketing
- Inbound marketing
- Online public relations
- Social media
Must read: Advantage of Digital Media
How much learning can one acquire by pursuing a career in digital marketing?
Perceptions are bound to differ from person-to-person about the level of education required to thrive as a digital marketer. However, everyone will be on a common platform about the opinion that one needs to be keen and alert in a practical way. Bookish knowledge has its merits however it underlies the utopian scenario.
Things can be different in the actual circumstance. Other than this, all those who are interested in becoming digital marketers need to have a basic understanding of marketing in general.
Next they need to know the key concepts followed in digital marketing. These form the stepping stones for them in their path of becoming a digital marketer. Finally, the best and consistent learning takes place every single second lived as a digital marketer – Learning on the job.
What’s the best way to learn digital marketing?
There are graduate-level courses in the field of digital marketing being offered by well-known institutes all over the world. One can also undertake a post-graduate degree in Internet Marketing as well. However, the best way to learn digital marketing is that of learning on the job – Nothing comes quite close to this at all.
To sum it up, a career in digital marketing symbolizes one of the latest avenues of opportunity that can be taken in the world today because it is extremely capable of reaping in a prosperous future and a formidable financial stability.